The challenge
A Ranchi-based agency had migrated from WordPress to Next.js without URL mapping or structured data migration. Within 60 days they lost the entire page-one ranking for their city-level keywords and organic leads dropped to near zero.
Our approach
- Full URL recovery via Wayback Machine and Search Console 16-month history.
- 301 redirect map covering 140 old URLs with exact-match or best-fit new destinations.
- Organization, LocalBusiness and Service schema rebuilt from scratch to match pre-migration coverage.
- Search Console submission, inspection and accelerated reindexing of priority URLs.
- Content refresh on money pages with updated dateModified signals.
The outcome
- 38 of 40 priority keywords back on page one within 60 days.
- Organic traffic recovered to 108% of pre-migration levels in 90 days.
- Ranchi local-pack presence restored for 5 key service queries.
- Inbound lead flow stabilised at 12–18 qualified enquiries / month.
Technology stack
Next.jsJSON-LDGoogle Search ConsoleAhrefsScreaming Frog
