Term
Alt Text
Descriptive text attached to an image via the HTML alt attribute. Screen readers announce it to visually-impaired users,…
Read definitionWeb, SEO & design terms defined clearly
A working glossary of web development, SEO, design and digital-marketing terms — maintained by the Web Accuracy team and updated as the industry moves.
Term
Backlink
A hyperlink from another website pointing to yours. High-quality backlinks from authoritative, topically relevant domain…
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Breadcrumb
A navigational row of links (Home / Category / Subcategory / Page) that shows where the current page sits inside the sit…
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Canonical URL
The definitive URL for a page when multiple URLs could show similar content. Declared via a <link rel="canonical"> tag, …
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Core Web Vitals
Googles set of user-experience metrics: Largest Contentful Paint (LCP), Interaction to Next Paint (INP) and Cumulative L…
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Crawl Budget
The number of URLs Googlebot is willing to fetch from your site in a given time period. Large sites with wasteful URLs (…
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Cumulative Layout Shift (CLS)
A Core Web Vitals metric measuring unexpected visual movement of page elements. Reserving image dimensions, avoiding lat…
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Domain Authority (DA)
A Moz-created score (not used by Google directly) that predicts how likely a domain is to rank. Related metrics include …
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E-E-A-T
Experience, Expertise, Authoritativeness and Trustworthiness — the framework Googles Quality Raters use to assess conten…
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Featured Snippet
A short answer pulled from a ranking page and displayed at the top of Google results. FAQPage and HowTo schema, combined…
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Hreflang
HTML or sitemap attribute that tells search engines which language and region a page targets. Critical for multi-country…
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Internal Linking
Hyperlinks between pages on the same website. Strategic internal linking distributes ranking authority and helps both us…
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Largest Contentful Paint (LCP)
A Core Web Vitals metric measuring how quickly the largest visible element on the page renders. A good LCP is under 2.5 …
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Meta Description
A short summary of a page set via a <meta name="description"> tag. Not a direct ranking factor, but strongly influences …
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Open Graph
A set of HTML meta tags (og:title, og:description, og:image, etc.) that control how a URL appears when shared on Faceboo…
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PageSpeed Insights
A free Google tool that analyses page performance in both lab (Lighthouse) and field (CrUX) conditions, reporting Core W…
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robots.txt
A text file at the root of a site instructing crawlers which paths they may or may not request. Crucially it does NOT st…
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Schema Markup
Structured data, usually serialised as JSON-LD, that describes page content to search engines using the schema.org vocab…
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SEO (Search Engine Optimisation)
The practice of improving a websites quality, relevance and authority so it ranks higher for commercial and informationa…
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SERP (Search Engine Results Page)
The page Google or another search engine returns for a query. Modern SERPs include organic results, ads, featured snippe…
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Sitelinks Searchbox
A search field that appears directly inside a sites Google listing. Enabled by adding a WebSite schema with a potentialA…
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XML Sitemap
A machine-readable file listing a sites URLs with optional priority, changeFrequency and lastModified hints. Helps searc…
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Speakable Schema
A schema.org specification identifying which parts of a page are best suited for voice assistants (Google Assistant, Ale…
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Structured Data
Information on a page encoded so machines can unambiguously parse it — typically via schema.org JSON-LD. Foundation of r…
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Technical SEO
The subset of SEO focused on crawlability, indexability, site speed, mobile-friendliness, structured data, internal link…
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Web Accuracy is a digital product agency from Delhi & Ranchi,
building web, mobile, UI/UX, AI/ML and AR/VR solutions
for Indian businesses and global clients since 2015.
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